The Psychology of a Treatment Coordinator: How It Transforms thePatient Journey & Boosts Case Acceptance
In dentistry, clinical expertise alone isn’t enough to convert private treatmentplans into accepted cases. Patients’ decisions are driven by more than justlogic—they are influenced by trust, emotions, and perceived value. This is where the role of a Treatment Coordinator (TCO) becomes essential. By understanding patient psychology and decision-making behaviors, a well-trained TCO guides, reassures, and educates patients, leading to increased caseacceptance and […]